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made for atearoa
about the materials
New Zealand merino is internationally recognised for its softness, performance, and versatility. It naturally regulates body temperature, keeping you warm in the cold and cool in warmer conditions—making it ideal for everyday wear and layering.
Merino is breathable, moisture-wicking, and odour-resistant, ensuring comfort no matter the season.
Why Merino Matters:
- Naturally temperature-regulating
- Breathable and moisture-wicking
- Soft against the skin
- Responsibly sourced from New Zealand farms
Wool has been at the heart of New Zealand’s textile industry for generations. It is a strong, resilient fibre known for its durability, insulation, and natural breathability.
As a renewable and biodegradable material, wool offers a low-impact alternative to synthetic fibres while delivering long-lasting performance.
Why Wool Matters:
- Durable and hard-wearing
- Excellent natural insulation
- Breathable and comfortable
- Renewable, biodegradable, and long-lasting
Possum fibre is one of the most innovative and uniquely New Zealand materials we use. Blended with merino or wool, possum fibre creates garments that are incredibly warm, lightweight, and durable.
Introduced brushtail possums are one of New Zealand’s most destructive pests, posing a serious threat to native forests and wildlife. Using possum fibre supports ongoing pest-control efforts and helps turn an environmental challenge into a sustainable resource.
Why Possum Matters:
- Exceptional warmth without added weight
- Naturally breathable and soft
- Long-lasting and resistant to pilling
- Supports NZ conservation and pest-control initiatives
made to last
Quality you can feel
Materials that matter